3 Detrimental Plastic Packaging Design Mistakes To Avoid
It’s no secret that manufacturing products with plastic packaging can extend their shelf life and provide essential protection. However, when designing any type of plastic packaging, there are several critical mistakes to avoid in order to maintain customer satisfaction. Here are just a few plastic packaging design mistakes to steer clear of.
Using Too Much Packaging
An estimated 150 million metric tons of plastic currently reside in the world’s oceans. A 2016 Ellen MacArthur Foundation report stated that if we don’t take action, by the year 2050, there may be more plastic than fish in the ocean. That should be a definite wake up call to package designers everywhere: consumers want green packaging. There’s simply no need to use more packaging than what is absolutely necessary to transport the product safely.
Another major problem with using too much packaging is that it can make products nearly impossible just to get open! Consider opting for a user friendly clamshell packaging if you’re concerned about ease of use. Reusable clamshells can also help to compensate for excess packaging.
Using Blurry/Low-Resolution Images
One shortcut most consumers instantly recognize is image quality, or lack thereof. All images and graphics on labels should be crystal clear and easily legible. Many companies that try to rebrand themselves often fall short of this digital design essential. It could make a significant difference in the number of customers who are willing to give your product a try, considering the fact that only 14% of consumers feel that brands are making an effort to improve packaging to satisfy consumer needs, according to a 2016 West Rock Consumer Insights Study.
Not Making Product Information Easy To Find
Finally, this is a design flaw that’s frustrating on all levels. Finding information about a product on the packaging itself shouldn’t be a scavenger hunt. Do your loyal customers a favor by making product info as easily accessible as possible.
Ultimately, being aware of these common design mistakes can help you create a user friendly clamshell design that’s both functional and aesthetically pleasing. For more information about clam packaging, contact Click It Clam.